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“WOW Factor” art and design conferences

From February 13, 2024 until February 15, 2024
Check locations, times and entry conditions for each event.

Casa Árabe is contributing to the twelfth edition of the art and design days known as “WOW Factor,” along with the Mateo Inurria School of Art and Design in Cordoba and TBA21 Thyssen-Bornemisza Art Contemporary. It will be held from February 13 to 15 in the Andalusian city.

The Mateo Inurria School of Art and Design in Cordoba is organizing the twelfth edition of this art and design conference: “WOW Factor,” an interdisciplinary educational event promoted by the school in collaboration with Casa Árabe and other public and private entities, with the goal of increasing awareness about the value of art and design in the city of Cordoba and throughout Andalusia.

The power of art and design in a “strange world,” facing the challenges we must deal with as a society in the post-truth era, with deception largely assumed to be reality, has taken the main role on the stage of public opinion. The School proposes a reflection on the necessary intervention of art and design and the proper use of information and communication technologies, based on knowledge about data and facts, while encouraging critical thinking in order to build spaces for transformative dialogue, thus contributing to building a better world.

Further information: www.elfactorwow.es
“WOW Factor” art and design conferences
Event poster
  • Arabic calligraphy workshop in “thuluth” style

    Arabic calligraphy workshop in “thuluth” style

    February 14, 2024From 10:00 a.m. to 2:00 p.m.
    Classroom B, Centro de Creación Contemporánea De Andalucía C3A (Caja Negra) [address: Carmen Olmedo Checa, s/n, Sur, 14009 Córdoba]. From 10:00 a.m. to 2:00 p.m. By invitation only.
    In Spanish.
    Master calligrapher Pablo Casado, trained by the Turkish school, will be giving this course to students at the Mateo Inurria School of Art and Design in Cordoba.
    Arabic calligraphy has been named a form of Intangible Human Heritage by Unesco since 2021 and is one of the most beautiful manifestations of the Arabic language. Throughout history, it has developed through a wide range of styles and schools that have raised the practice of this art until reaching its maximum splendor. From the commonplace to the most sublime, calligraphy pen strokes can be seen on buildings and other works throughout the Islamic world, including manuscripts, decorations, murals and fabrics, displaying calligraphy made with calligraphic pens, markers, spray paint and digital pantones. 

    Calligrapher Pablo Casado will lead the students at the Mateo Inurria School in the art of the “thuluth” style, one of the main classical styles in Arabic writing. Famous for being an elegant cursive calligraphy with stylized, oblique lines, one-third of each letter is slanted (hence its name, meaning “one-third,” from “thalatha,” three in Arabic), and was the calligraphy used in the Middle Ages in mosque decorations. 

    Pablo Casado always felt a special attraction towards the forms of Arabic calligraphy, but it was not until 2008 that was able to get his first contact with this calligraphy by attending a short introductory course to calligraphy in the nesih style. A few days of practice were enough to arouse a great interest towards this form of art in him, and he soon felt the need to receive as much knowledge as possible from a true master who could teach him each and every one of its finer details. 

    With the help of the highly acclaimed and acknowledged calligrapher Nuria Garcia, his mentor and teacher, Casado traveled to Istanbul for the first time in 2009, where he began to write the first lessons with her help, as well as that of master calligrapher (khattat) Davut Bektas, always under the supervision of master calligrapher Hassan Çelebi. Approximately two years later, he also began to receive lessons from the khattat master, Ferhat Kurlu. Along with Nuria García, he would become one of his most influential teachers. In 2014, after having fully devoted himself to learning this art, he earned his diploma or “icazet” for calligraphy in the styles of thuluth and nesih at the IRCICA (Center for Research of Islamic History, Art and Culture). In the end, his diploma was signed by master calligraphers Hassan Çelebi, Ferhat Kurlu and Nuria García. 

    At present, he continues to travel to Istanbul regularly and spends long periods of time there so that he will not lose contact with his masters and to be able to continue learning and perfecting this art.

    Pablo Casado’s website 
  • Typesetting design from a multicultural perspective

    Typesetting design from a multicultural perspective

    February 15, 20249:30 a.m.
    Centro de Creación Contemporánea De Andalucía C3A (Caja Negra) [address: Carmen Olmedo Checa, s/n, Sur, 14009 Córdoba]. 9:30 a.m. Free entry until the event’s capacity is reached.
    As part of the art and design conference called “The WOW Factor,” which has been organized in conjunction with the Mateo Inurria School of Art and Design in Cordoba, and TBA21, as well as the cooperation of Casa Árabe, this session will be given by designer and typesetter Andreu Balius. It will be held on February 15 in Cordoba.
    At this conference, Andreu Balius will talk to us about the importance of multi-script typesetting design, focusing on Arabic font design. In the beginning, as an introduction, Balius will show us a few of his typesetting projects, focusing specifically on the typesetting research project “Typographic Matchmaking in the Maghrib 3.0”, which was hosted by Casa Árabe in 2015, with the goal of promoting cultural dialogue and helping promote native design skills. During these events, organized by The Khatt Foundation, Center for Arabic Typography, a group of European researchers (from Holland, Spain and France) and Arab researchers (from Morocco, Tunisia and Lebanon) researched and developed different families of typesetting fonts, combining Arabic, Berber and Latin languages, resulting in the Tubqal Pro font (Latin, Arabic and Tifinagh) available at TypeRepublic. He will also be talking about the project Pradell Arabic (which forms part of the Al-Andalus Arabic font design project) and can be seen here

    Andreu Balius is a graphic designer and typographer. With a PhD in Design from the University of Southampton (UK), he is a professor of typography and type design at EINA, in Barcelona. He has received several awards for Excellence in Type Design and is a member of AGI (Alliance Graphique Internationale) and ATypI (Association Typographique Internationale). As a researcher, his doctoral thesis study delved into the awareness of multicultural type design, under the title: Latin-Arabic design in multi-script typography (2013) at the University of Southampton. 

    Further information: 
  • Palestine Hosting Society: Conference by Mirna Bamieh

    Palestine Hosting Society: Conference by Mirna Bamieh

    February 15, 2024From 11:00 a.m. to 12:00 p.m.
    Caja Negra, Centro de Creación Contemporánea De Andalucía C3A [address: Carmen Olmedo Checa, s/n, Sur, 14009 Córdoba]. From 11:00 a.m. to 12:00 p.m. Free entry until the event’s capacity is reached.
    On February 15, the Palestinian artist will be taking part in the conference known as “The WOW Factor,” organized by the Mateo Inurria School in collaboration with TBA21 and Casa Árabe. Her talk will deal with art as “praxis” to transform the world.
    Considering the challenges that society is currently facing, Palestinian artist Mirna Bamieh proposes a reflection on the necessary intervention of art as “praxis” -working on the production of knowledge, theory and the ecology of practices- localized, situated and grounded in the earth. How can these interventions have an impact and bring about a greater transformation in our communal way of life? Can we create any alternatives to the destructive effects of capitalism and colonization by reviving “native,” down-to-earth, vibrant traditions and ways of inhabiting? Based on this approach, Bamieh will talk about how we can build transformative spaces for dialogue that contribute to making this world a better place. 

    Mirna Bamieh explores the politics surrounding the disappearance and production of collective memory, addressing the social concerns and constraints of Palestinian communities surrounding contemporary political dilemmas. Bamieh, a graduate in Visual Arts, Culinary Arts and Psychology/Sociology, fuses food and storytelling to develop socially engaged work through the Palestine Hosting Society, a living art project which she founded in 2018. Through performative dinners and various interventions that draw inspiration from food-related practices, as well as recipes passed down from one generation to the next, the project aims to revive a traditional Palestinian culinary culture on the verge of disappearing. Since 2019, Mirna links personal and collective history by reflecting on the fermentation process through text, sounds, ceramics, drawings and video works included within her interactive installations. Her current projects on fermentation are the “Sour Things” and “Bitter Things” series. 

    Bamieh has participated in several international exhibitions and festivals, most recently the fifteenth Sharjah Biennial (2023); Gherdeina Biennial, Dolomites, Italy (2023); Tashweesh- Tanzquartier Festival, Vienna (2022); Aesthetic of the Political - Bozart Festival, Brussels (2020). Where No Wall Remains, Bienal LAB, New York (2019); Qalandiya Palestine (2012, 2014, 2016, 2018); She is currently working on the project “Ecologies of Peace,” an exhibition curated by Daniela Zyman, which redefines peace from the perspective of “fair peace,” a concept created by sociologist John Paul Lederach. This exhibition project has been co-organized by TBA21 Thyssen-Bornemisza Art Contemporary and C3A Centro de Creación

    Contemporánea de Andalucía. Further information at: https://mirnabamieh.info/ andhttps://palestinehostingsociety.com/