Conferences and debates
Craftsmanship, design and colors of Morocco
March 02, 20237:00 p.m.
Casa Árabe Auditorium (at Calle Alcalá, 62) and on Casa Árabe’s YouTube channel. 7:00 p.m. Free entry until the event’s capacity is reached.
In French and Spanish with simultaneous translation.
On the occasion of the opening of the exhibitions Hand over Hand and The Cultural Colors of Morocco, Casa Árabe is organizing this round table discussion in Madrid on Thursday, March 2, with participation by Tarik Sedik, general director of La Maison de l’Artisan and Marga Crespo, director of Innovarte, with moderation by María Gómez López, assistant curator of both exhibitions.
Throughout history, craftsmanship has played a fundamental role in Morocco. Tiles or zellij, leather tanning, cabinetmaking, ceramics, embroidery and carpet weaving all bear witness to the fact that handcrafted work forms an integral part of everyday life in the country. This rich artisanal heritage has also been a source of inspiration for artists and designers in recent decades, who have found that reinventing such crafts is another way to keep them alive. Conceived by La Maison de l’Artisan, with the cooperation of Casa Árabe and the Embassy of the Kingdom of Morocco in Spain, the exhibition Hand over Hand: Crafts and design in Morocco brings together historical objects from private collections, works of contemporary craftsmanship, and ultimately, art and design projects inspired by the forms and materials used in artisanal creation.
The Cultural Colors of Morocco is the result of a research project carried out by the cultural firm Innovarte about the historical origin and use of color in Morocco. It deals with the extraction, presence and use of color in the country’s landscapes, architecture and crafts. The exhibition’s panels combine text and image to document the extraction, presence and use of color in the country’s landscapes, architecture and craft works. Casa Árabe and Innovarte, with the cooperation of the AECID, are presenting this exhibition, a chromatic tale built upon the basis of personal viewpoints, trips to return to the same place, photographic documentation and explorations of Morocco’s artisanal crafts network.
ABOUT THE SPEAKERS
Tarik Sadik is the director of La Maison de l’Artisan. After completing his graduate studies at the Université Mohammed V in Rabat and Laval University in Canada, Sadik began his career at the Moroccan Society of Tourism Engineering (SMIT), which forms part of Morocco’s Ministry of Tourism. Through that position, he supported the implementation of major tourism projects and the strategy related to the development of tourism as a product for the Kingdom as a whole. Since 2013 and until his appointment as director of La Maison de l’Artisan, he headed the Strategy and Cooperation Department at the Ministry of Tourism.
Marga Crespo is a partner, promoter and director of the international consultancy Innovarte. An industrial designer who graduated from the Istituto Europeo di Design in Milan, Italy, she specializes in the conception and management of programs and projects in the field of craft innovation and development, holding responsibility for designing new products and creating brands. She also carries out cultural projects and events with objectives involving the research, preservation and dissemination of heritage.
The conference will be held at 7:00 p.m. at the Casa Árabe Auditorium in Madrid, in French and Spanish. It will be broadcast live on our YouTube channel in Spanish only.
As of Friday, March 3, Casa Árabe will be showing this exhibition dedicated to Moroccan handicrafts at its Madrid headquarters. The exhibit was conceived with the cooperation of the Moroccan Embassy in Spain and La Maison de l’Artisan.
From March 3, 2023 until July 23, 2023 MADRID