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Media and gender policy in the Arab world 

From April 28, 2022 until May 09, 2022The event will be taking place on Monday, May 9 from 11:00 a.m. to 1:00 p.m.
Casa Árabe Auditorium (at Calle Alcalá, 62). The event will be taking place on Monday, May 9 from 11:00 a.m. to 1:00 p.m. Free entry after registering.
Sign up by following this link.
In Spanish and Arabic, with simultaneous translation.

On Monday, May 9 at its headquarters in Madrid, Casa Árabe will be hosting the presentation of the project “Media as catalysts for change in gender policy,” financed by Spanish Cooperation, with the cooperation of the Arab Women Media Center (AWMC) and the RTVE Institute. Registration now open. 

You can watch the event live on YouTube. To sign up, you must register in advance by following this link.

As part of the AECID’s Masar Program, the project “Media as catalysts for change in gender policy” has served to empower a group of 300 professionals in monitoring and promoting gender equality policies, with a view to improving media policy standards at local, national and regional levels in the “Southern Neighborhood” region.

The goal has been to motivate these individuals to take action for achieving positive change in terms of sensitization and awareness about gender-based violence cases, as well as gaining the support of decision-makers in local media institutions (public and private) to lead and develop gender equality campaigns. One of the project’s outcomes has been the production of a documentary on the impact of training on its beneficiaries and the effects of the techniques provided by the RTVE Institute on their work. The documentary will be shown at some time throughout the conference.

During the 24 months which the project lasted, 300 journalists from the ten Masar countries were given training: Mauritania, Morocco, Algeria, Tunisia, Libya, Lebanon, Egypt, Jordan, Palestine and Syria. The training was provided online from Jordan and Spain, because the project began during the pandemic caused by COVID-19.

This project, funded by the Spanish International Development Cooperation Agency (AECID), was supported by the NGO Arab Women Media Center (AWMC) and the RTVE Institute, within the framework of AECID’s Masar Program. AWMC is an organization with 21 years of experience. It has a presence in several countries within the “Southern Neighborhood” region and forms part of the Euro-Mediterranean Women’s Foundation platform.

Event schedule
Media and gender policy in the Arab world 
11:00 a.m.  Welcome speech. Irene Lozano, General Director of Casa Árabe.

11:05 a.m.  Project presentation: Media as catalysts for change in gender policy, Phase 1 and Phase 2. Carmen Magariños, AECID Director for Cooperation with Africa and Asia.

11:10 a.m.  Presentation of the Arab Women Media Center (AWMC) and its past history with AECID. Presentation of the delegation of journalists and introduction on the situation of women journalists in the Arab world. Mahasen Al-Emam, president of AWMC, Jordan.

11:20 a.m.  Equality at RTVE. Concepción Cascajosa, President of the RTVE Equality Observatory

11:25 a.m.  The production process for the year-end documentary with Reem Al-Dahoudi, Palestinian journalist.

11:30 a.m.  Viewing of the documentary.

11:55 a.m.   Coffee break.

12:15 p.m.  Presentation of the Code of Conduct drafted by the course participants. Hanan El-Shibiny, Egyptian journalist.

12:25 p.m.  Challenges for women in their rise to positions of responsibility. Atfrah Al-Mahdi, Mauritanian journalist.

12:35 p.m.  Training received and impact on the job. Samah Qasdallah, Tunisian journalist.

12:40 p.m.  Debate and colloquium. Moderated by: Carolina Pecharromán, Equality Editor, TVE News Services.
Mahasen Al-Emam (Jordan). A graduate in Media Studies, Al-Emam has worked as a journalist for several Jordanian newspapers since 1967 and has been an activist in journalists’ unions in Jordan since 1976. She was the first female Arab journalist to work as a war correspondent during the Iran-Iraq war in 1982, as well as the first woman elected to be a representative to the Jordanian Press Syndicate in 1996. In 1999, she founded the Arab Women Media Center (AWMC), a non-profit organization for Jordanian and Arab women journalists. Awarded as the best journalist in the world by the International Center for Journalists ICFJ of 2002 in Washington, and as the most influential journalist in the Middle East by UNESCO in 2015.

Atfrah Ahmed Dolah Al Mahdi (Mauritania). With a Master’s degree in Journalism and Media from the University of Damascus in 2001, she is currently the managing director at her country’s State Television Network and before that was a show host and editor at Radio Mauritania. An advisor to the Media Rights Project (for media as a way to promote human rights) in Mauritania, carried out by the French Media Development Agency CFI and the German Cooperation Organization GIZ in Mauritania, she received the award for the best Arab journalist dealing with women’s issues, given by the Arab Women’s Network in Egypt in 2018. She has been a founder and member of the Union of Women Journalists in Mauritania since 2010, where she holds the position of secretary general.

Hanan El-Shibiny (Egypt). Holder of a Master’s degree and PhD from the School of Media at Cairo University’s Department of Radio and Television, she has been a show host on several Arab and Egyptian channels, where she runs political and social programs. She worked as a training specialisat and conference speaker on Egyptian television and is a professor at the Egyptian Institute of Radio and Television, as well as a tenured professor at the Misr University for Science and Technology’s School of Media, and at the International Higher Institute of Media, “El Shorouk” Academy. Throughout her career, she has trained many media professionals and students in Egypt through the Maspero Institute of Radio and Television.

Samah Qasdallah (Tunisia). With a Master’s degree in Journalism and Current Affairs Sciences from the University of Tunis, she has hosted programs on Tunisian Cultural Radio since 2006, running several which have raised the visibility of women who carry out cultural projects in villages and rural areas. She has also worked on several programs involving young women’s initiatives in theater, cinema, literature, computer science, cultural management, contemporary dance, associative work and the field of culture in general. She runs a page on theater and art in the newspaper Manarat Cultural, providing an important space to showcase the experiences of pioneering women in these arenas.

Reem Dahoud Al Dahoudi (Palestine). A journalist with a bachelor’s degree in Media from the University of Baghdad, she has been working for “Voice of Palestine Radio” since 1999 as a reporter and presenter of news, social, political and economic programs, reporting on the situation of women victims of the occupation, as well as the economic repercussions of the conflict and its negative impact on women’s living conditions in Palestine.