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Protocol and business culture in Arab countries and Asia  

From November 16, 2018 until February 28, 20197:00 to 9:00 p.m.
Casa Árabe headquarters (at Calle Alcalá, 62). 7:00 to 9:00 p.m. Prior registration required. Minimum of 15 people attending and a maximum of 25.

Casa Asia and Casa Árabe have come together to present a new edition of this course, which consists of four modules devoted to East Asia, the Maghreb region, Western and Central Asia and the countries in the Gulf Cooperation Council. It will be held as of January 22, 2019 and registration is now open. year, Casa Asia and Casa Árabe have co-organized a new edition of the course on an “Introduction to the Protocol and Business Culture in Arab Countries and Asia,” two of the regions with the most growth potential for Spanish companies in a global stage of economic consolidation, led by the Asian countries and oil exporters in the Middle East and North Africa.

In developing international projects and searching for new markets, being able to deal with commercial relations and make investments in other countries successfully often requires knowing a set of basic notions about the society, culture and business protocol of these places. Avoiding small misunderstandings which can create confusion in communications, knowing about the other parties and showing a sensitivity towards certain key cultural and social elements in their environment can turn out to be decisive in properly carrying out negotiations and building alliances.

The objective of this course is to provide professionals and companies that do business or are interested in doing business in these regions with a series of reference points and tools which facilitate communication, through knowledge about the features of the country where they will be arriving, as well as the basic forms of social and economic behavior there.

The course is divided into four modules, each lasting 16 hours, which those wishing to attend may sign up for separately.

1.    EAST ASIA: Japan, China and South Korea. (PDF)
2.    THE MAGHREB: Algeria, Morocco and Tunisia. (PDF)
3.    WESTERN AND CENTRAL ASIA: India, Pakistan and Iran. (PDF)
4.    GULF COOPERATION COUNCIL: Saudi Arabia, Emirates and Qatar. (PDF)

General Contents:

Each of these units offers an introduction/contextualization of the politics, culture, society and religion of each region and country. Similarly, the course will approach the economies and these countries’ economic relations with Spain, as well as examining their business environment, legal system and business structure,  the factors which make it easier to do business there, and the relations with the companies and professionals in these countries (with practical case studies of companies and projects). The modules will be taught by experts and professionals with great experience in each of the regions and countries discussed.

General course information (PDF)
Protocol and business culture in Arab countries and Asia  

M1. East Asia. Every Tuesday from January 22 through March 12, 2019

M2. The Maghreb. Every Thursday from January 24 through March 14, 2019

M3. Western and Central Asia. Every Monday from April 22 through June 10, 2019

M4. Gulf Cooperation Council. Every Thursday from April 25 through June 20, 2019 (except May 2).


You must sign up by e-mail at:
Information to be submitted:        
- Course code (M1, M2, etc.)
- Student’s full full name
- Full postal address (Street or Plaza, Nº, Postal Code)
- ID card number (DNI)
- Mobile telephone number
- Email address


The amount for registration must be deposited into current account number 0182 6035 40 0201504747 at the bank BBVA, indicating the following as the transfer purpose:
•    Course code and
•    Student’s full name.

Then you must send a copy of the transfer or deposit receipt to the Casa Asia-Madrid Center by e-mail at

Cancelling registration:    
Once the course has begun, the amount paid for registration will not be refunded, except in demonstrable cases of force majeure.

Casa Árabe and Casa Asia reserve the right to cancel any course if the minimum number of registered students is not reached. If the course is canceled, the registration amount will be refunded.

The proposed dates and times are subject to change.

Course schedule:  From 7:00 to 9:00 p.m.
Location: Casa Árabe headquarters in Madrid (at Calle Alcalá, 62, 28009, Madrid)
Number attending:  Minimum of 15 people and maximum of 25.
Price:  220 euros per module.
An attendance certificate will be given out to students for each module.