ACCIONA Producciones y Diseño presents Katara Plaza in Doha
The company was selected by the Ali Bin Ali Group, one of the most
important in Qatar, to increase awareness about this huge new shopping
center.
March 26, 2015
DOHA, QATAR
Katara Plaza, which will open its 38,000 square meters in floor space to the public in September 2016, is located in Katara, Doha’s Cultural Village. It has the potential for receiving millions of visitors per year, having become a pioneer in climate control in open-air spaces.
As part of this event, for the first time ACCIONA Producciones y Diseño (APD) is putting on an audiovisual show in the Persian Gulf region, an area in which it already has a strong presence in the field of designing and executing museum projects, with notable work behind it, such as execution of the design for the National Museum of Oman and putting on several exhibitions for the Qatar Museums Authority.
The presentation of Katara Plaza, which was held on Sunday, March 8 and Monday, March 9, showed the identity to be displayed by this new center, based on the concepts of elegance and glamour, and the most characteristic features of its unique Victorian-style architecture, which together will constitute its identifying trademarks once it becomes fully operational in 2016. To do so, APD has performed an intervention of “cultural engineering,” placing the most innovative technological resources at the service of its message, including the technique of mapping and immersive projections.
The company has created two adjacent but differentiated spaces for holding the event at Katara. In the first of them, an enveloping curved projection has been created using the technique of mapping, to display Katara Plaza’s unique architectural qualities. This mapping was performed on a semicircular-shaped area set up using two large, curved projection screens measuring 14 meters in length and 7 meters in height each, and to do so four projectors were used with a total of 80,000 lumens.
Then, the guests were taken to an adjacent space set up in the form of a large immersive audiovisual room which uses a screen measuring 750 m2 (104 in length by 7 meters in height) and 12 projectors casting 20,000 lumens each, coupled with surround sound 7.1, onto which images were projected about the future galleries, spaces and installations at the Katara Plaza center.
Like all of the events put on by this company, it was a “carbon-neutral” event. In other words, the CO2 emissions produced by the event were calculated so as to be offset by a clean energy project, thereby achieving a final balance of emissions equal to zero.
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