Casa Árabe and LaLiga, united to promote Arab culture and sports

The two entities sign a cooperation agreement to promote the values of sports and increase the visibility of Arab culture. The initiative begins with LaLiga’s participation in Casa Árabe’s “Football for Hope” project.

Casa Árabe and LaLiga have signed a cooperation agreement leading to the development of different joint projects in order to promote the values of Arab sports and culture.

The first of these initiatives will be “Football for Hope,” a Casa Árabe project which LaLiga will join, taking place throughout the fall, coinciding with the FIFA World Cup Qatar 2022. The program includes professional meetings, talks, exhibitions, movies

and outdoor sports and leisure activities, in addition to other offerings. The events will take place in different locations, including Madrid and Cordoba, where the institution has two headquarters.

The agreement strengthens LaLiga’s commitment to its development in the Middle East and North Africa region, one of the cornerstones in its international expansion. Since 2014, LaLiga has had a permanent office in Dubai, as well as a permanent international academy in the United Arab Emirates, officially opened one year later.

Photo: Octavi Anoro, LaLiga’s Director of International Development, and Irene Lozano, Casa Árabe’s General Director, at the presentation of Football for Hope.