The meeting, which took place in Madrid on December 4, brought together Gary Udhwani, Director General for Europe and the United Kingdom (International Development) and Alonso de Arístegui, the company’s Director of Public Affairs and Institutional Relations. Together, they explored the potential for launching joint initiatives that can promote the role of sport as a tool of inclusiveness and diplomacy which brings cultures and societies closer together. 

Casa Árabe and La Liga already collaborated in 2022, when the World Cup was held in Qatar that year. Casa Árabe then designed a comprehensive program of activities, which can be seen by clicking on this link, given the support of La Liga. 

LA LIGA is a global, innovative, socially responsible organization, which has become a leader in the leisure and entertainment industry. It is a private athletic entity made up of the 20 football clubs/SADs of LALIGA EA SPORTS and the 22 in LALIGA HYPERMOTION. It is responsible for organizing professional football competitions at the national level in Spain. 

Headquartered in Madrid, Spain, it has the most extensive international network of athletic properties, with a presence in 41 countries through 11 offices. It has more than 200 million followers on social media worldwide, spanning 16 platforms and 20 different languages. 

LA LIGA has placed great importance on its internationalization strategy over the last decade. In 2014, LA LIGA became the first major European league to open an office in Dubai, United Arab Emirates, thus inaugurating its “glocal” strategy. In the 2023-24 season, LA LIGA had 11 offices around the world, 13 counting the two offices in Spain (Dubai, Madrid, Barcelona, Brussels, New York, Johannesburg, Lagos, Singapore, Delhi, Beijing, Shanghai, Mexico City and London). LA LIGA is involved in three international joint ventures working in strategic markets: the United States (2018), China (2019) and the Middle East region (2023). LA LIGA also has more than 30 cooperation agreements with leagues, federations, clubs and athletic organizations around the world.